Currently, technology dominates almost every industry in the world, including the entertainment industry. The rapid development of technology has made many things easier. One of them is the presence of social media, as a form of technological development that is closely related to our daily lives.
Technology has had quite an impact on the entertainment industry and has had an impact on artists. Artists as professionals in the entertainment industry cannot be far from technological developments, this can be seen from the use of social media as promotional media or media to connect with their fans.
The Impact of Technology on the Entertainment Industry
As artists who work in the entertainment industry, technology cannot be separated from their lives. The rapid development of technology has made many people adapt quickly.
Technological developments have made many things easier, from production to interactions between artists and fans. The following are some of the things that the entertainment industry can feel directly related to technological developments:
- Developments in Technology and Music
In the digital era like today, technology can improve the quality of music. Even you can feel the difference yourself. In addition, the presence of technology is also able to improve the accessibility of music.
Accessibility to music that we can feel right away is the existence of a music streaming service that you can use anywhere. Now a lot of emerging digital music platforms such as YouTube, Spotify, Joox, and others.
This platform can improve the quality of music and make it more accessible to the audience. From this platform, many independent musicians or newcomer artists find it easier to promote their work.
- Development of Technology and TV Broadcasts
The rapid development of technology has forced the TV entertainment industry to adapt quickly. Analog TV broadcasts are now gone and replaced with digital TV broadcasts. Many TV stations choose streaming video shows to make it easier for their audience to reach them.
There have been a lot of new opportunities that the TV entertainment industry has experienced since the advent of technology. You can even stream videos via YouTube, for certain TV channels because they want to make it easier for their audience to reach the shows they make.
The film industry has also directly felt the impact of technological developments. Even now, you don’t need to watch movies directly in theaters because there are many streaming platforms that you can access easily.
- Social Media As A Place Of Interaction
As an artist, you need social media to interact directly with fans. Interaction on social media is what can maintain your popularity and can further introduce yourself to other audiences.
Social media is one of the technological developments that have a direct impact on our daily lives, especially on artists. Many artists choose social media as a place to interact with their fans.
You can use Facebook, Instagram, Twitter, or TikTok to greet your fans. You can share daily activities with fans so they see a lot of your social media. It is undeniable that social media is the best platform today.
The entertainment industry cannot be far from social media, especially for artists or influencers. Many artists have gained popularity from social media and have quite high incomes. Now you don’t just see artists appearing on TV or in movies.
Many artists have emerged from social media and they are referred to as influencers. They create content that fans like, they even have more fans than senior artists.
Why did it happen? Because they understand social media trends. Social media trends that are being hotly discussed by the public can be used as creative ideas by them. This is the reason why influencers have more fans.
Social media is a place of interaction as well as a place to find popularity. Maybe for senior artists, social media is just a place for various photos or videos of their activities. However, for new influencers or artists, social media can be a place to introduce themselves.
Therefore, social media is the biggest technological impact on the entertainment industry. Many business owners in the entertainment industry use social media to do digital marketing.
- Digital Marketing with Social Media Platforms
Almost everyone in the world uses social media, this is one of the reasons why many business owners in the entertainment industry choose social media for digital marketing. Everyone who uses social media will be more accessible.
This is the reason why many companies choose social media as their best marketing place. The perceived impact of digital marketing on social media is also very good. Audiences are easier to reach and marketing costs are lower.
Those are some of the impacts of technology on the entertainment industry that artists can directly feel. The rapid development of technology makes the entertainment industry a brighter future.