Music often inspires the audience. For example, several songs can motivate listeners because of the lyrics contained in them.
Or there is also a videographer who is finally motivated to make a work because he feels he wants to reflect his favorite song into a different work. Can music also affect the brand?
If you look at it from the side of the marketing world, the music itself can provide many valuable lessons for you.
Maybe not music directly in terms of melody, lyrics, or the various elements that make up a song, but the brand itself can learn from the musicians who are involved in it or from the music industry itself.
How Brands are Using Music to Build Their Business and Connect with Customers
One of the important lessons that you can learn from the music industry is how artists or labels that cover them must be able to quickly adapt to all developments.
In the past, they had to sell their music fast through the physical albums they released, while now they have to be able to develop their promotion methods so that the general public can get attention and want to buy them digitally and legally.
It’s not just about how to promote, other lessons that brands can learn from the music industry include how to steal attention (brand awareness), build loyalty, encourage action, educate, and entertain through the content presented.
· Steal the Attention
You could say it’s easier to make music nowadays than it was a few years ago. Now, through a variety of computer software, one can already make good quality music that is ready for distribution. It’s not just a matter of production, from the distribution side, musicians have started to be spoiled.
With social media, promoting works and stealing the attention of the public seem to be going faster. Therefore, in this wide and tight sea of industry, musicians must be able to highlight their uniqueness compared to their competitors so they don’t make other people bored because they feel they are listening to monotonous works, so they choose to look for other works.
“Being different” is now really on a new level, and this can be an important lesson for marketers in conveying their content. Because by being different, it will, in the end, make people want to be involved with the content, and then become fans, thereby increasing the development of the business being managed.
· Build Brand Loyalty
In the music industry, many people think that fans are synonymous with consumers, but the difference between consumers and fans is that consumers will consume content because they feel it is useful to themselves, while fans can “swallow” all the works created by their idols.
Therefore, marketers can learn from musicians how to reach consumers so they want to become fans and are loyal to all the work they create.
As is done by musicians, one way to increase community loyalty is to obtain a fanbase name from their music-loving community.
That way, people don’t feel foreign and feel they have the same identity. And from there, finally, loyalty is formed because of the feeling of belonging to each other.
· Drive Action
Many musicians make music with the intention of getting their work heard by many people so that it can lead to an increase in their fans and album sales.
And what we can take from these musicians is, we need to create unique content so that it can attract people’s attention and get them involved, such as by sharing it on their personal social media accounts, so that in the end many people know about and want to consume what has been presented.
It’s not just a matter of making good work; nowadays, players in the music industry also have ways to promote songs. For example, in “Keke Challenge” where Drake promotes his song by inviting his fans to dance.
This challenge finally made many people interested in participating and hearing the songs that were being promoted. As a result, many people liked the song, which increased its popularity.
The music industry can indeed provide a lot of inspiration for you, ranging from tactics to increase awareness, how to promote and drive sales. Seeing a brand from an artist’s point of view can indeed increase the effectiveness of marketing efforts. If you want to get good music for your brand, then you can visit Tubidy.org.za.